从“形式媒介”到“制度媒介”:2024年中国新媒体艺术的结构性转向

From Formal Medium to Institutional Medium: A Structural Turn Study of Chinese New Media Art in 2024

本文以2024年中国新媒体艺术的展览、创作与批评文本为研究对象, 主张将其理解为一种以媒介机制为核心的“制度媒介”实践, 而非单纯依赖技术更新的形式实验。文章回溯新媒体艺术在媒介研究中的概念演化, 指出当媒介不再只是图像与信息的载体, 而成为组织感知、分配注意力与塑造主体性的社会装置时, 艺术对媒介的反思已从“形式媒介”转向“制度媒介”。在全球技术加速的背景下, 新媒体艺术逐渐向主流艺术与商业视觉系统靠拢, 并在制度层面被合法化与基础设施化, 这一趋势促使艺术家与研究者重新思考其目标与责任。本文进一步梳理了2024年五个主要实践维度: 媒介考古与技术时间的再语境化; AI共创推动的后人类协作与平台化劳动; 沉浸式体验揭示的情绪治理与感知政治; 艺术对城市与乡村数字基础设施的介入; 以及虚拟现实与数字身份中对平台治理与主体生成机制的批判。通过揭示媒介、生产、感知、空间与主体五个层面的机制, 本文认为, 当新媒体艺术被纳入文化科技融合、城市更新与乡村振兴等制度语境后, 它在被合法化的同时仍能保持批判性的问题意识———既参与制度, 又反思制度; 既利用数字平台的传播逻辑, 又揭示算法背后的权力结构。新媒体艺术因此逐渐超越形式语言与审美探索, 成为具有“新质生产力”意义、深度介入社会结构与感知机制的批判性艺术形式与媒介力量。

This paper takes the exhibitions, creative practices, and critical texts of Chinese new media art in 2024 as its research focus, proposing to understand it as a form. of “institutional media” practice centered on mediating mechanisms, rather than a mere formal experiment driven by technological innovation. The study traces the conceptual evolution of new media art within media studies, arguing that when media no longer serve only as carriers of images and information but become social apparatuses that organize perception, distribute attention, and shape subjectivity, artistic reflection has shifted from “formal media” to “institutional media”. In the context of global technological acceleration, new media art has increasingly moved closer to mainstream art and commercial visual systems, undergoing legitimization and infrastructuralization at the institutional level. . This trend prompts artists and researchers to reconsider its goals and responsibilities. The paper identifies five major areas of practice in 2024: media archaeology and the re-contextualization of technological temporality; Posthuman collaboration and platformized labor driven by AI cocreation; ; immersive experience revealing affective governance and sensory politics; artistic engagement with urban and rural digital infrastructures; and virtual reality and digital identity as critiques of platform. governance and subject formation. By revealing the mechanisms of media, production, perception, space, and subjectivity, the paper argues that even as new media art becomes institutionalized, it maintains a critical awareness—participating in institutions while reflecting on them, using digital platforms while exposing the power structures behind algorithms. Consequently, new media art is gradually transcending formal and aesthetic exploration to become a critical artistic form. and mediating force with the significance of “new productive forces”, intervening deeply in social structures and perceptual mechanisms.