逆后现代性———献给当代影像

Counter-Postmodernity:Dedicated to Contemporary Image

《逆后现代性———献给当代影像》剖析当代社会的大众信息接收与认知构建模式, 并提出“逆后现代性”这一核心特质。后现代性曾带来多元化、解构宏大叙事的局面, 而随着社会过度体系化与数据权力的扩张, 技术巨头垄断各类平台, 个体陷入信息茧房, 看似自主多元的媒体平权实则受隐性操控, 形成了区别于现代主义、具有迷惑性的平台算法权力掌控模式。影像媒介随之成为逆后现代性的最有效的核心载体, 文字、图像等一切内容纷纷向影像化转向, 短视频成为主流传播共识。加之平台主导下的影像制作依托用户数据, 以“刺激-愉悦”的短循环吸引大众, 弱化真实而不同的体验可能。当代人身处在逆后现代性之下, 在影像现实中看似丰富实则贫乏的均质化问题日益明显, 其对个体主体性与认知模式的影响仍在持续深化, 甚至有可能随着人工智能的到来而变的更加的隐蔽或无所不在。

Counter-Postmodernity: Dedicated to Contemporary Image examines the modes of mass information reception and cognitive construction in contemporary society, proposing “counter-postmodernity” as its core defining characteristic. While postmodernity once ushered in an era of pluralism and the deconstruction of grand narratives, the contemporary condition is marked by excessive societal systematization and the expansion of data power. Technological giants have monopolized various platforms, entrapping individuals within information cocoons. This results in a deceptive mode of platform-algorithmic power control— distinct from modernism—wherein the seemingly autonomous and pluralistic landscape of media is in fact subject to covert manipulation. Consequently, the image has become the most potent and central vehicle of counter-postmodernity. All forms of content, including text and static images, are undergoing a shift toward motion imagery, with short-form. videos rising to the status of a mainstream communicative consensus. Moreover, platform-driven image production, reliant on user data, captivates the public through a truncated “stimulation-pleasure” feedback loop, thereby diminishing the potential for authentic and differentiated experiences. Living under the regime of counter-postmodernity, contemporary individuals face an increasingly evident problem of homogenization: a reality composed of images that appears abundant yet is substantively impoverished. The impact of this condition on individual subjectivity and cognitive models continues to intensify and may become even more insidious and pervasive with the advent of artificial intelligence.