罗萨·林吉尔的《性别与传媒》以符号学为核心分析工具, 系统梳理了西方八十年来性别与传媒的复杂纠葛与动态互动。本书聚焦新闻、广告、杂志、罗曼史文本、脱口秀等多元传媒形态, 深刻揭示了现代传媒如何通过隐喻、反讽等隐蔽形式, 延续并再生产性别不平等, 对女性及边缘群体实施“象征性歼灭”。作者直面女性主义在传媒领域遭遇的“反挫”困境, 批判性剖析了后女性主义视角下性别政治的去政治化危机, 以及第三世界女性、贫困女性、有色人种与LGBTQI+群体在传媒中的持续边缘化问题。本书的核心价值在于其跨学科的批判框架、对传媒性别编码的精细解构, 以及对性别正义与传媒伦理的深刻叩问, 为理解当代性别与传媒的权力关系提供了关键理论工具。

Rosalind Gill' s Gender and the Media systematically examine the intricate entanglements and dynamic interplay between gender and media in the West over the past eight decades, employing semiotics as its core analytical framework. By focusing on a range of media forms—including news, advertising, magazines, romance fiction, and talk shows—the book incisively reveals how contemporary media perpetuate and reproduce gender inequalities through covert mechanisms such as metaphor and irony, thereby enacting a process of “symbolic annihilation” against women and marginalized groups. The author directly engages with the “backlash” confronting feminism within the media sphere, offering a critical dissection of the depoliticization of gender politics under postfeminism, as well as the persistent marginalization of women from the Global South, impoverished women, people of color, and LGBTQI+ communities in media representations. The work' s paramount contribution lies in its interdisciplinary critical lens, its rigorous deconstruction of gendered media encodings, and its profound interrogation of gender justice and media ethics, furnishing an essential theoretical apparatus for comprehending contemporary power dynamics at the intersection of gender and media.