游客感知视角下中国赴泰旅游安全事件特征及致因研究

Research on the Characteristics and Causes of Safety Incidents in Chinese Tourism to Thailand from the Perspective of Tourist Perception

分析并揭示游客感知视角下中国游客赴泰国旅游安全事件特征及其引致因素研究对旅游健康发展具有重要意义。论文以2016年1月至2019年12月和2023年1月至2025年1月中国赴泰游客旅游游记为数据源, 运用社会网络分析法和非线性典型相关分析法定量描述了游客感知视角下中国赴泰游客安全事件的网络结构特征和关联特征。研究发现: 中国赴泰旅游安全事件数量分布差距明显, 事故灾难安全事件与社会安全事件数量占比大; 游客旅游安全事件区域分布呈现集聚性特征, 清迈、普吉岛、曼谷是游客安全事件重灾区, 不同类型的安全事故分布上具有显著的差异性, 安全事故的类型分布与事件发生城市有显著相关性, 各旅游目的地之间的旅游安全事件同质性与异质性并存。据此基于“4M”要素理论 (人、机、环、管) , 指出人的不安全行为、设备设施问题、环境因素以及管理缺陷共同作用于安全事件的分布特征。研究结果为理解出境旅游安全事件特征及防控策略提供了理论支持与实践依据。

Analyzing and revealing the characteristics and triggering factors of safety incidents involving Chinese tourists traveling to Thailand from the perspective of tourist perception is of great significance for the healthy development of tourism. The paper uses the travelogues of Chinese tourists visiting Thailand from January 2016 to December 2019 and from January 2023 to January 2025 as data sources, and uses social network analysis and nonlinear canonical correlation analysis to quantitatively describe the network structure and correlation characteristics of safety incidents of Chinese tourists visiting Thailand from the perspective of tourists' perception. Research has found that there is a significant gap in the distribution of safety incidents during Chinese tourism to Thailand, the proportion of accidents, disasters, and social safety incidents is relatively high; The regional distribution of tourist safety incidents shows clustering characteristics, with Chiang Mai, Phuket, and Bangkok being the hardest hit areas for tourist safety incidents. There are significant differences in the distribution of different types of safety accidents, and the types of safety accidents are significantly correlated with the cities where the incidents occurred. The homogeneity and heterogeneity of tourist safety incidents among various tourist destinations coexist. Based on the "4M" element theory (human, machine, environment, and management) , it is pointed out that unsafe human behavior, equipment and facility problems, environmental factors, and management deficiencies jointly affect the distribution characteristics of safety events. The research results provide theoretical support and practical basis for understanding the characteristics of outbound tourism safety incidents and prevention and control strategies.