在乡村振兴战略的大背景下, 农村电子商务与大学生创业之间的互动关系已成为推动农村经济社会发展的新兴动力。本文采用文献综述、问卷调查与案例分析等科学方法, 对农村电子商务的发展现状及大学生创业实际进行了深入研究, 从而揭示了两者之间的互动规律。研究结果表明, 农村电子商务为大学生创业提供了低成本、宽市场的创业平台, 有效降低了创业门槛, 拓宽了市场范围, 为大学生创业者提供了丰富的创业机遇。本文还指出, 尽管两者互动取得了显著成果, 但仍存在农村电商人才短缺、物流配送成本较高、农产品标准化程度有待提高等问题, 以及大学生创业过程中遇到的资金短缺、经验不足等挑战。针对这些问题, 本文提出了加强政策引导、完善电 商基础设施、培养复合型人才等对策建议, 旨在进一步推动农村电子商务与大学生创业深度融合, 共同助力乡村振兴战略的深入实施。

Against the backdrop of the rural revitalization strategy, the interactive relationship between rural e-commerce and college student entrepreneurship has become an emerging driving force for promoting rural economic and social development. This article uses scientific methods such as literature review, questionnaire survey, and case analysis to conduct in-depth research on the current development status of rural e-commerce and the actual entrepreneurship of college students, thus revealing the interactive rules between the two. The research results indicate that rural e-commerce provides a low-cost and wide market entrepreneurial platform. for college students, effectively reducing the threshold for entrepreneurship, expanding the market scope, and providing rich entrepreneurial opportunities for college student entrepreneurs. This article also points out that although significant achievements have been made in the interaction between the two, there are still problems such as a shortage of rural e-commerce talents, high logistics and distribution costs, and the need to improve the standardization of agricultural products, as well as challenges such as funding shortages and lack of experience encountered by college students in the process of entrepreneurship. In response to these issues, this article proposes countermeasures and suggestions such as strengthening policy guidance, improving e-commerce infrastructure, and cultivating versatile talents, aiming to further promote the deep integration of rural e-commerce and college student entrepreneurship, and jointly assist in the implementation of the rural revitalization strategy.