AIGC浪潮下新闻主播“人机耦同”的发展路径革新

Revolutionizing the Development Path of “Human-Machine Synergy” in News Anchoring Amid the AIGC Wave

随着人工智能技术的发展, 人工智能生成内容 (AIGC) 作为一种创新的内容生产模式, 逐渐受到了媒体和新闻行业的广泛关注。借助于先进技术, AI新闻主播以其独特的传播优势, 正逐步成为新闻报道领域转型的重要方向。本文从补偿性媒介理论的角度出发, 深入分析了AI新闻主播与真人新闻主播的应用优势及发展瓶颈。研究指出, AI新闻主播在视听技术升维、提供定制化服务以及满足智能化需求方面已显现出新的发展态势。与此同时, 真人主播在情感沟通、即兴能力及伦理意识等方面依然保持着核心竞争力。然而, 随着元宇宙技术初期发展和AIGC技术尚未成熟, AI主播在新闻报道中也面临一系列现实问题, 包括对真人主播的职业发展构成挑战以及在技术黑箱操作下的伦理风险。基于这些观察, 本文探讨了新闻播报中人机耦同的发展路径, 旨在促进新闻行业的良性发展。

With the development of artificial intelligence (AI) technology, Artificial Intelligence Generated Content (AIGC) is emerging as an innovative content production model, gradually attracting widespread attention from the media and news industries. Leveraging advanced technologies, AI news anchors are gradually emerging as a key driver of transformation in news reporting, owning to their unique communication advantages. This paper, based on the compensatory media theory, thoroughly analyzes the application advantages and development bottlenecks of AI news anchors in comparison with human news anchors. The research indicates that AI news anchors have demonstrated new developments in upgrading audiovisual capabilities, providing customized services, and addressing the demand for intelligent solutions. Meanwhile, human anchors still maintain core competitive advantages in emotional communication, improvisation, and ethical awareness. However, as metaverse technology is in its infancy and AIGC technology remains immature. AI anchors face several practical challenges in news reporting, including threatening the professional growth of human anchors and ethical risks under the black-box operations of technology. Based on these observations, this paper explores the development path of human-machine synergy in news anchoring, aiming to promote the healthy development of the news industry.