舆情与公众情绪在金融传染过程中的影响机制及控制策略

黄瀚铭; HUANG Hanming; 陈靖元; CHEN Jingyuan; 张鹏凤; ZHANG Pengfeng

doi:10.48014/jcsb.20250315002

舆情与公众情绪在金融传染过程中的影响机制及控制策略

Influence Mechanisms and Control Strategies of Public Sentiment and Opinion in Financial Contagion

新闻与传播科学通报 2025年第2卷第2期页码[11-16] 下载全文[1.7MB]

摘要

本文探讨了公众情绪在金融传染过程中的作用与影响机制, 并分析了如何利用舆情控制来减缓金融传染。金融传染是指市场扰动从一个国家蔓延到另一个国家的过程, 公众情绪在其中扮演着关键的催化剂和放大器作用。为了管理公众情绪并减轻金融传染, 政府和监管机构可以采用以下策略: 建立积极和透明的沟通渠道; 金融机构应实施有效的媒体和公共关系策略; 需要识别、控制和反击谣言和虚假信息; 建立公众信任的关键在于透明度和可信度。本文还通过回顾亚洲金融危机、全球金融危机以及近期银行倒闭事件等案例, 分析了公众情绪与金融传染的互动。最后, 我们提出了增强抵御情绪驱动的金融传染能力的政策建议和最佳实践, 包括加强信息披露、制定危机沟通计划、加大金融素养教育投入、促进多方合作以及制定金融沟通的伦理准则。

Abstract

This paper investigates the influence mechanisms of public sentiment in the process of financial contagion and explores strategies for mitigating such contagion through public opinion management. Financial contagion refers to the transmission of market disturbances from one country to another, in which public sentiment plays a pivotal role as both a catalyst and an amplifier. Core transmission channels include interbank linkages, trade connections, information asymmetry, investor behavior, self-fulfilling prophecies, and spread of rumors and misinformation. Positive public sentiment can promote market stability, while negative sentiment can intensify capital flight panic selling, thereby worsening contagion. Mass media and social media platforms serve dual functions in amplifying sentiment and shaping public opinion. To effectively manage public sentiment and curb the spread of financial contagion, this study proposes several strategies: establishing transparent and proactive communication channels by governments and regulators; adopting effective media and public relations practices by financial institutions; identifying, controlling, and countering misinformation and disinformation; and fostering public trust through enhanced transparency and credibility. This paper further explores the interaction between public sentiment and financial contagion by reviewing cases such as the Asian Financial Crisis, the Global Financial Crisis, and recent bank failures. Finally, the paper proposes policy recommendations and best practices for enhancing resilience against sentiment-driven financial contagion, including strengthening information disclosure, comprehensive crisis communication planning, greater investment in financial literacy, enhanced multi-stakeholder collaboration, and the formulation of ethical standards for financial communication.

DOI

10.48014/jcsb.20250315002

文章类型

研究性论文

收稿日期

2025-03-15

接收日期

2025-04-01

出版日期

2025-06-28

关键词

金融传染, 舆情控制, 公众情绪, 资本外逃, 金融危机, 信息不对称

Keywords

Financial contagion, public opinion management, public sentiment, capital flight, financial crisis, information asymmetry

作者

黄瀚铭^1,2, 陈靖元^3,*, 张鹏凤⁴

Author

HUANG Hanming^1,2, CHEN Jingyuan^3,*, ZHANG Pengfeng⁴

所在单位

1. 深圳政经数科有限公司, 深圳 518000
2. 暨南大学AGI智媒体应用研发中心, 广州 510000
3. 杭州威元智能科技有限公司, 杭州 310013
4. 微众银行, 深圳 518063

Company

1. Shenzhen Political Economy Digital Technology Co. , Ltd. Shenzhen 518063, China
2. AGI Media Center, Jinan University, Guangzhou 510000, China
3. Hangzhou Weiyuan Smart Technology Co. , Ltd. , Hangzhou 310013, China
4. WeBank, Shenzhen 518063, China

浏览量

下载量

参考文献

[1] 邓向荣, 曹红. 系统性风险、网络传染与金融机构系统重要性评估[J].中央财经大学学报, 2016(3): 52-60.
[2] 方意. 中国银行业系统性风险研究———宏观审慎视角下的三个压力测试[J]. 经济理论与经济管理, 2017(2): 48-66.
https://doi.org/10.3969/j.issn.1000-596X.2017.02.005
[3] J Anthony Cookson, William Mullins, and Marina Niessner. Social Media and Finance[J]. Economics and Finance, 2024.
http://dx.doi.org/10.2139/ssrn.4806692
[4] Cheng S. , Zhang Y. , Li X. , et al. Roadmap toward the metaverse: An AI perspective[J]. The Innovation, 2022, 3(5): 100293.
[5] Shenghui Cheng: Web 3. 0: Concept, Content and Context [M]. Springer, 2024: 1-217.
[6] Shenghui Cheng: Metaverse: Concept, Content and Context[ M]. Springer, 2023: 1-2183.
[7] Tianyi Huang, Shenghui Cheng, Stan Z. Li, et al. Highdimensional Clustering onto Hamiltonian Cycle[M]. ICML, 2023: 13791-13813.
https://doi.org/10.48550/arXiv.2304.14531
[8] Gerlach S, Smets F. Contagious speculative attacks[J]. European Journal of Political Economy, 1995, 11(1): 45-63.
https://doi.org/10.1016/0176-2680(94)00055-O
[9] Pritsker M. The Channels for Financial Contagion[M]. International Financial Contagion, chpt8 109-129, Springer, 2001.
https://doi.org/10.1007/978-1-4757-3314-3_4
[10] Kaminsky G L, Reinhart C M. On crises, contagion, and confusion[J]. Journal of International Economics, 2000, 51(1): 145-168.
https://doi.org/10.1016/S0022-1996(99)00040-9

引用本文

黄瀚铭, 陈靖元, 张鹏凤. 舆情与公众情绪在金融传染过程中的影响机制及控制策略[J]. 新闻与传播科学通报, 2025, 2(2): 11-16.

Citation

HUANG Hanming, CHEN Jingyuan, ZHANG Pengfeng. Influence mechanisms and control strategies of public sentiment and opinion in financial contagion[J]. Journalism and Communication Science Bulletin, 2025, 2(2): 11-16.