方言类节目以其地域性的文化特色、本土化的内容形式, 展现了当地老百姓身边的人和事, 成为地方电视台突破中央电视台和省级卫视的话语权和资源优势, 谋求自我生存、发展之路的有效路径。然而随着社会的快速发展和人口的频繁流动, 方言类节目的受众基础逐渐削弱, 其生存和发展空间受到了严峻挑战。特别是在新媒体蓬勃兴起的背景下, 方言类节目面临着更加激烈的竞争和更大的转型压力。福州话节目《攀讲》的成功, 为方言类节目的转型提供了有效的借鉴与参考。该节目不仅深耕本土文化, 以乡音为媒介搭建与福州居民的信息交流平台, 还通过融合奇闻趣事分享、民事调解、民风民俗展示等多方面内容, 为观众提供了全方位、多层次的视听体验。同时, 《攀讲》积极拥抱新媒体, 通过短视频、直播等形式拓宽传播边界, 吸引年轻受众的关注。

With its regional cultural characteristics and localized content forms, dialect programs highlight the daily lives of local communities, and become an effective way for local TV stations to break through the power and resource advantages of CCTV and provincial TV stations and seek for self-survival and development. However, with the rapid development of society and the frequent flow of population, the audience base of dialect programs has gradually weakened, and their room for survival and development has been severely challenged. Especially amid the rapid rise of new media, dialect programs are facing fiercer competition and greater pressure of transformation. The successful case of Fuzhou Dialect program Panjiang provides a useful reference for the transformation of dialect programs. The program not only deeply cultivates local culture, but also builds an information exchange platform. for Fuzhou residents through the medium of local accents. It also provides an all-round and multi-level audio-visual experience for the audience through the integration of interesting stories sharing, civil mediation, folk customs display and other dimensions. At the same time, Panjiang actively embraces new media and expands its communication boundaries through short videos, live broadcasts and other forms to attract the attention of young audiences.