随着我国改革开放的持续推进, 我国的社会经济水平实现了明显的提升, 经济增长的速度十分迅猛, 人民的物质生活水平也实现了大幅提高, 人民的生活更加富足和安逸。在此期间, 电子商务环境得到了持续优化和提升, 为电子商务的蓬勃发展奠定了坚实基础。在新媒体的支持下, 新媒体电子商务的发展趋势如日中天, 已经成为许多中小企业谋求发展的重要契机。为了解新媒体电商存在的主要问题, 笔者结合当前新媒体与电商平台的发展现状, 运用观察法、经验总结法和文献研究法, 对新媒体电商的实际情况进行了深入的研究和分析, 通过对大量的数据和信息进行归纳和总结, 揭示了新媒体电商存在的主要问题。在此基础上, 笔者进一步探讨了新媒体与电子商务相结合的作用和影响, 提出了一系列针对性的解决方法和对策, 旨在为新媒体电商的发展提供一些有益的参考和建议。

With the continuous promotion of China's reform. and opening up, China's social and economic levels have achieved significant improvements, the rate of economic growth is very rapid and the people's material living standards have also achieved a substantial increase. People's lives are more affluent and comfortable life. During this period, the e-commerce environment has been continuously optimized and improved, laying a solid foundation for the vigorous development of e-commerce. With the support of new media, the development trend of new media e-commerce has risen rapidly, becoming an important opportunity for many small and medium-sized enterprises to seek development. In order to understand the main problems of new media e-commerce, the author combines the current development status of new media and e-commerce platforms, uses observation method, experience summary method, and literature research methods to carry out an in-depth research and analysis of the actual situation of new media e-commerce. Through the generalization and summary of a large amount of data and information, the main problems of new media e-commerce are revealed. On this basis, the author further explores the role and influence of combining new media with e-commerce, and proposes a series of targeted solutions and countermeasures, aiming at providing some useful references and suggestions for the development of new media ecommerce.